Web Design; This Fashion website

1) How do you find this site? 
Boring , Plain and Unattractive

2) Who do you think the site is created for?
For customers to know more about This Fashion or those who want to check out their latest clothes. ( but like very budget, quality doesn’t look good)

3) What are the good attributes of the site?
The information they want to convey is very straightforward. Users are able to recognize which are the category and the extra information due to the simple yet obvious use of law of similarity and proximity.

4) What are the bad attributes of the site?
Basically, everything about the web is bad except the part i mention in the previous question. The color use for the font is bad! Light Grey on a light background is so NO WAY!!! Users won’t be able to see the word clearly. Worst of all, it is used for their heading. Other bad point is the way they layout their Outlets page! The page is full of text and the way they lay out the text is so messy and the font size use for the contact is not constant. Some big some small, Users won’t be able to see! They will get pissed off! LIKE ME!