More_ Less_

Posted in 1 on November 1, 2009 by Junxiang

                      More of everything Less of nothing

More IQ&EQ ( so i don’t have to study!) Less accidents/illness ( so i won’t die early)


More money Less stress or More Homework Less time ( you must be thinking im crazy, yes! I am crazy! )


NTUC Fairprice

Posted in 1 on November 1, 2009 by Junxiang

What are your methods?

Fly on the wall

Character Profiles

Behavioral Mapping

What did you see?
Fly on the wall :
Consumers look at the pricing of items.
They go for things that are on “Special Deals”
They feel/look at the quality

Character Profiles:
Working Adults
Retired Elderly

Behavioral Mapping:
From the entrance to the other end of the entrance
Dry items to wet items
Most important items to the least importance
Aimlessly strolling until items draw their attention

Express Lanes:
Allows Single Basket
Longer queue than the normal lanes
Some consumers have items overflowing their basket

Normal Lanes:
Allows both trolleys and basket
We see more trolleys compared to baskets
Trolleys are hardly filled with items for some

What did you learn?
Fly on the Wall :
Consumers are picky, they like “Special Deals” items.
They look at the pricing rather than the branding of items.
They wouldn’t mind paying for good quality.

Character Profiles:
Housewife, usually shop alone and they do not carry any shopping list. They can be seen getting items from the most important to the least. Time is not of their essence.
Maids can be seen shopping with their employees.
For those shopping alone, they carry a shopping list and checked whatever items that the have got. They are always on look out for time.
Working Adults can be seen shopping with their kids, or family. They go in big groups whereby one will stay at the trolley while others scatter to get the items.
Students go in herds, price is more of an importance to them. They carry a shopping list because they have a budget to keep to.
Retired Elderly, can be seen carrying baskets. Usually alone.

Behavioral Mapping:
Depends on every individual. Some prefer to follow the layout of the place, while some prefer to narrow down to the items that is the most important.

What did it mean – your insights?
Every consumers have a different way of shopping regardless of housewife, working adults, families, or retired elderly. Every consumers seem to have a certain budget in mind, keeping a lookout to items which are a need or a want. Nevertheless, they try to limit their items. Some consumers buy in bulk to last them for over a period of time, while others keep it small. This could be due to the fact that they live near as we can see some consumers bringing their own trolley. Items that are on “Special Deals” are more appealing than the others.

IMM week 12 research

Posted in 1, Interactive Media (IMM) & GUI on July 13, 2009 by Junxiang

1)What is a multimedia CD-ROM title?

A CD ROM title is like a menu or the content page of the CD-ROM. The first screen we’ll see whenever we insert the CD.


2)What are some application of CD-ROM title design? Eg. Educational. Bring examples, if any.

Some application of the CD-ROM are the run.exe application whereby we install the program. Most use for Games cd-rom or Softwares. 


3)What are the differences between website design and CD-ROM title design?

CD-ROM title design can allows us to put in more information or larger files as the size is bigger than a website design. Designing a CD-ROM title can be said much easier than designing a website design. It is because a website design has more interface and hence more things to be taken into consideration. 

IMM Good experience part 2

Posted in 1, Interactive Media (IMM) & GUI on June 9, 2009 by Junxiang



I choose this as my second experience becuase it’s my first time performing on stage with the OGLs. We had so much fun and laughter especially Uncle billy’s signature eye brow!!! It’s a memorable experience for me, i mean for everyone who wad invovled in it.

Keywords: First time , Fun , Laughter , Friends


IMM week 08

Posted in 1, Interactive Media (IMM) & GUI on June 9, 2009 by Junxiang

Here’s my delicious acc link.

Delicious Account

IMM Good experience

Posted in 1, Interactive Media (IMM) & GUI on June 2, 2009 by Junxiang

Here is the link to the video. It’s in my friend blog and i cannot save it and we deleted the video. Sorry for the trouble caused.

Video link

To me, i think playing Wii with friends is a good experience. We can interact with the machine by using a controller. We can have lots of laughter and fun while playing Wii. For example, my friend and i were playing boxing and we not only fight in the game, we almost fight in real life. We were push each other, trying to distract each other so i or he can win the game. ( childish i know, but when having so much fun we tend not to think so much and just do whatever we think it’s fun )

Sorry no image of us playing the Wii because my friend deleted it. But i search the net for some people playing Wii.




Keywords for having a good experience : Fun , Laughter , Doing childish stuffs ( in my case)

Other cases of having good experience : First time , Once in a life time , Emotion involved , Unforgettable

This Fashion sitemap

Posted in 1, Web Design on May 25, 2009 by Junxiang

This Fashion

This Fashion sitemap